Digital marketing predictions that no one asked for.

No one asked for these predictions, but here they are. Are they farfetched? Yes. Will I say “I told you so,” if one of them comes to fruition? You bet.

Facebook will pay its users.

Apple’s new privacy changes in the recently introduced iOS 14.5 is starting to impair advertising efficiency, and will continue to get worse as more Apple users upgrade to the latest operation system. As of this writing, iOS 14.5+ makes up ~15% iOS traffic and is expected to climb to 80+% by the end of June.